Working with startups in the tech and retail space, I helped Studio East’s clients with their brand strategy and voice. Workshopping to identify a central brand idea that rippled through their mission, vision and values, as well as tone of voice, website, and socials. All of which I crafted the copy for.

Fintech WorldFirst were in a big period of change. I was brought on board to help with the rebrand and launch of their website - looking at the navigation and copy from a UX point of view.

But I soon found myself working alongside the Global Head of Branding on the articulation of the brand strategy and narrative across all comms.

As well as supporting the wide team - writing multiple mailers for winbacks and services, event-marketing material, and top-ranking and SEO-focused blogs.

THE CHALLENGE
BABOR was launching a global campaign to run across TV, print and digital. It was a big deal for the luxury skincare brand. But how could they stand out in an oversaturated market?

THE SOLUTION
Working as a creative team, we researched the market, looking at trends and beauty campaigns going back decades. We knew that - to stand out - they needed to not act like every other beauty brand out there. This informed several creative routes we refined and developed, before presenting them.