Creative routes for BABOR

THE CHALLENGE BABOR was launching a global campaign to run across TV, print and digital. It was a big deal for the luxury skincare brand. But how could they stand out in an oversaturated market? THE SOLUTION Working as a creative team, we researched the market, looking at trends and beauty campaigns going back decades. We knew that - to stand out - they needed to not act like every other beauty brand out there. This informed several creative routes we refined and developed, before presenting them.