Many things for WorldFirst

Fintech WorldFirst were in a big period of change. I was brought on board to help with the rebrand and launch of their website - looking at the navigation and copy from a UX point of view. But I soon found myself working alongside the Global Head of Branding on the articulation of the brand strategy and narrative across all comms. As well as supporting the wide team - writing multiple mailers for winbacks and services, event-marketing material, and top-ranking and SEO-focused blogs.