As Digital Campaign Manager at Cavendish, I led the award-winning social media and influencer campaign for multinational electricity and gas utility company, National Grid.

🔵 1.8M impressions | 20K website click-throughs || Influencer: 104k impressions | 8K post engagements

Here is a snippet of the influencer activation: https://www.instagram.com/reel/CZ_Z2UaDQAm/

🔵 Conducted comprehensive social media audit for their marketing team
🌍 Delivered recommendations to streamline and localise their global social media strategy

I developed and led the social media influencer strategy for Jollibee Foods' UK expansion.

🔵 Secured major influencer collab: 275K views + 67K engagements on one video: https://www.tiktok.com/@dylanevans/video/6902048555263954178?improve_sharing_social=v1
🌍 Pioneered and led the development of an impactful influencer marketing strategy for Jollibee's UK market expansion, which was adopted across all their other UK openings

I created a social media audit for Amex GBT to analysis thier profiles and created a top level strategy in line with their new corporate one. In addition, I supported them with social media management for their corporate pages.