Influencer Marketing Strategy and Execution | National Grid, British multinational energy company
🔵 Developed and executed social media and influencer strategy for National Grid's "What if" campaign.
🔵 1.8M impressions | 20K website click-throughs || Influencer: 104k impressions | 8K post engagements

Social Media Audit & Management | Global B2B travel platform
🔵 Doubled social media engagement on corporate channels to 8%
🌍 Provided comprehensive report on social media channels and developed strategy for a glocal approach

Social Media Management | Singaporean multinational real estate and property management company
🔵 x4 engagement rate on Linkedin
🌍 Led efforts in optimising LinkedIn content and establishing the brand in the UK market

Paid Social Media Consultancy | UK Personal Insurance Provider
🔵 Provided consultancy for their paid social media campaign and advised how to optimise

As a guest speaker for MBA students, I had the opportunity to share my insights on a variety of topics, including:

🎓 Benefits of postgraduate study
🌱 Implementation of sustainability and marketing ethics
📝 Application of marketing theories in the real world

JIN is a European boutique digital influence and PR agency with offices in London, Paris and Berlin and a presence in 40 other markets.

UK Expansion - Influencer Marketing | Jollibee Foods - Multinational food chain
🔵 Secured major influencer collab: 275K views + 67K engagements on one video (see below)
🌍 Pioneered and led the development of an impactful influencer marketing strategy for Jollibee's UK market expansion, which was adopted across all their other UK openings

Global Social Media Audit & Strategy - Swiss multinational private bank and financial services company
🔵 Conducted comprehensive social media audit for their marketing team
🌍 Delivered recommendations to streamline and localise their global social media strategy

European Influencer Marketing | Mizkan Group, International food manufacturer
🔵 Exceeded client expectations: Estimated 2M impressions and 1.4K engagements, achieved 9.6M impressions and 15.9K engagements
🌍 Led the campaign across 3 markets: UK, Italy, and France, while overseeing local experts

LinkedIn Consultation | Global Asset Manager
🔵 Provided expert advice and consultation on optimizing their LinkedIn presence
🌍 Advised on best practices for leveraging content effectively for both French and English speakers

Social Media & Employee Advocacy Management | Multinational Flooring Corporation
🔵Grew social media channels by 10K and exceeded objectives by 12%
🌍EMEA employee advocacy program boosted brand visibility on LinkedIn

C-Level Leadership Support | Technicolor, Global VFX services company
🔵 Developed content for exec's LinkedIn presence
🌍 Managed global executive team newsletter

Fiduciam is a dynamic fintech lender providing loans secured over real estate assets in the United Kingdom, the Netherlands, Ireland, Spain, Switzerland and France from 250k to 25m.

🌍 Supported the brand in establishing Fiduciam as a recognised international lender in the UK market
🔵 Developed the marketing department from scratch and created new systems
🔵 Created monthly analytics report with actionable recommendations, adopted across Europe offices
🔵 Tripled following on LinkedIn within a month and increased post engagement from 1% to 10%
🔵 Increased qualified leads through effective communications plan and PR strategy