As a freelance copywriter and creative director for various clients and projects, I create engaging, on-brand, results-driven storytelling, content, and copywriting that communicates, educates, and inspires audiences.

Served as sole brand copywriter for in-house marketing team, working cross-functionally to develop strategic branded content and national integrated marketing campaigns and materials while continuing to uphold a consistent brand voice.

Among the first 5 hires, brought aboard to lead branded content and copywriting, working with CCO, head designer, and founder.

Led ongoing daily creative for global clients from concept through production while serving as copywriter on multiple pitch teams under extremely tight deadlines. Drove concepting, copywriting, and production, creating 10+ TV spots for global Quick Service Restaurant, Home Goods, Entertainment, and Technology brands, working with creative teams and agency partners to ensure campaigns met client business objectives and complex legal requirements.

Worked on copywriting and content for lifestyle-driven, integrated marketing campaigns designed for individual markets worldwide, including Häagen-Dazs, Lexus, JW Marriott, and Icelandic Water. Served as sole copywriter on global Häagen-Dazs account for one-year project, producing multi-country television and print campaigns while closely collaborating with account leads and legal to ensure messaging was adapted for international markets.