As a hands-on Creative Director and Copywriter with 15+ years of experience, I’ve led and managed diverse creative projects from concept to execution for global brands and top-tier agencies. I also have a high production rate, meaning I don’t just come up with ideas; I understand how to bring them to life.

Whether working at an agency or in-house, being client-facing or behind-the-scenes, I’m known for my collaborative nature, strategic mindset, and ability to deliver groundbreaking marketing campaigns that captivate audiences and exceed client expectations.

My experience spans both B2B and B2C sectors, where I’ve created impactful campaigns for highly regulated industries. I excel at shepherding big concepts to detailed executions across TV/video broadcast, digital, print/OOH, websites, experiential, social media, influencer marketing, emails, and events in multi-country markets. I also understand how to create innovative ideas that align with brand strategy, manage millions of moving parts with multiple stakeholders, and adjust to ever-changing timelines.

As far as my industry experience, you name it, I’ve worked on it: Food, Fashion, Automotive, Hospitality, Beauty, Quick Service Restaurants (QSR), Entertainment, Financial Technology (FinTech), Consumer Packaged Goods (CPG), Retail, Healthcare and more.

You can view more of my work at: heatherparke.com