If you weren’t experiencing it first-hand, it was difficult to understand the reality of living with dementia during COVID-19 – something I wanted to change. My mum had dementia. The traumatic experience of supporting her during lockdown motivated me to write a poem, titled ‘Imagine’. I worked with Alzheimer's Society to bring the poem to life in an emotive short film.

‘Imagine’ put viewers in the shoes of people affected by dementia during lockdown– to raise awareness of how tough it was and to encourage people to donate to Alzheimer’s Society’s Emergency Appeal.

AWARDS:

Creativepool Annual 2021 - Two bronze awards

Muse Creative Awards 2021 - Silver winner

C2A Creative Communication Award 2021 - Winner in advertising

Drum Roses Awards 2021 - Nominated in two categories

As we all knew, Jürgen Klopp was unfortunately leaving Liverpool Football Club at the end of the 2023/24 season. As a writer and fan of LFC, I wanted to say a special thank you. So I wrote a poem and brought it to life through 3D projection mapping. Since the launch of the film, it's received over 1 million views, across social. It's had huge media coverage and I've been interviewed by Sky Sports and German channel ARD.

We created this campaign to raise awareness of Oreo in Ireland, a market where the brand was yet to fully establish itself. Our idea was simple. Oreo is a brand that lives by its sense of fun. The Twist, Lick, Dunk ritual sets it apart from other biscuits and we created our own twist to reveal Oreo's playful side.

Across a month of activity in Dublin, we reimagined the city's top attractions in the shape of an Oreo. Whether you wanted to catch the Salvador Dali exhibition, a game at Croke Park, get lost in the maze or scared witless by Bram Stoker, Oreo was with you all the way. The campaign ran across social too, with a competition mechanic. We asked Dubliners to tell us their favourite local place and we choose a winner, which was then turned into one of our posters.

We even turned several local trains into the Oreo Express. Whenever these arrived at Dublin station, they activated our vending machine, welcoming visitors to the city with free packs of Oreos.

AWARDS

- Shortlisted for four Creative Circle Awards

- Named 'campaign of the week' by bestadsontv