Oreo Dublin

We created this campaign to raise awareness of Oreo in Ireland, a market where the brand was yet to fully establish itself. Our idea was simple. Oreo is a brand that lives by its sense of fun. The Twist, Lick, Dunk ritual sets it apart from other biscuits and we created our own twist to reveal Oreo's playful side. Across a month of activity in Dublin, we reimagined the city's top attractions in the shape of an Oreo. Whether you wanted to catch the Salvador Dali exhibition, a game at Croke Park, get lost in the maze or scared witless by Bram Stoker, Oreo was with you all the way. The campaign ran across social too, with a competition mechanic. We asked Dubliners to tell us their favourite local place and we choose a winner, which was then turned into one of our posters. We even turned several local trains into the Oreo Express. Whenever these arrived at Dublin station, they activated our vending machine, welcoming visitors to the city with free packs of Oreos. AWARDS - Shortlisted for four Creative Circle Awards - Named 'campaign of the week' by bestadsontv