Spotlights
UX content design for restaurant technology client website
Product marketing emails for supply chain startup
UX research and design for "My Priorities" online quiz
Design without great content is uninspiring at best and unclear at worst. Content without great design is unactionable. And any of it without proper user research is an uninformed shot in the dark.
But when you nail all three? That's where the magic happens.
With an academic background in anthropological research and years of experience in marketing, communications, and UX roles, I have the holistic perspective you need to build a genuine connection with your customers. The type of connection that solves their problems, achieves your business goals, and makes everyone happy.
Let's work together and make your brand's digital presence more human.
Here's what past clients have said about me and my work:
"Alex delivers high quality UX copy that gives your a product a voice, makes it more intuitive, and drives the desired user behaviors. She's diligent in laying out a clear, easy-to-follow process for getting started and working together. Alex is an expert in her field - not only can she execute work with minimal direction, she can define and elevate your overall UX copy strategy." — Rick T., Head of Technology
"Alex was extremely communicative and receptive to feedback, and she collaborated well with every single team member, no matter their role. With her help, we got our website and brand/voice to a much better, credible, and more authentic place. She was truly a team player!" — Stephanie W., General Manager
"Alex was an incredible asset to our team and we were very lucky to have her. We had a very successful year in updating our UI/UX on our 2 applications and I think a lot of credit should go to Alex for all her great work. She was always willing to learn and to help when needed." — Diane W., QA Lead
"Just wanted to give you all a sneak peek of how we are reimagining the My Priorities Results page. Alex did a great job of incorporating client feedback and working with our content team to create these designs. I'm very impressed with how it looks and the additional information we are able to provide to users." — Stacy B., Product Manager