Strategy Director with 13 years of experience shaping and transforming global brands, including Calvin Klein, Loop Earplugs, Sephora, Bentley, Bottega Veneta, Chanel, LEGO, Waitrose, Nike, Clinique, InterContinental Hotels Group, and Godiva. Specialized in Brand Experience Strategy with a passion for driving brand awareness, customer acquisition, and loyalty through transformative experiences. Deep expertise in Brand Strategy, from repositioning iconic brands to establishing foundations for DTC brands, and Creative Strategy, spanning campaign development to design execution.