Calvin Klein Champs-Élysées Flagship

Working with Calvin Klein's senior leadership in EMEA and global teams, I have provided the strategic foundation for Calvin Klein's 360 brand flagship on one of the world's most iconic shopping streets - Champs-Élysées in Paris. Services included: - Consumer & shopper research - Best practice & competitor research - Creative sprint & alignment workshop with Calvin Klein team - Brand experience briefing & customer journey mapping