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Director

Ember Create
2024-07-01 — Present

I've recently set up a consultancy to bring my broad range of expertise to the widest range of clients. What does Ember Create do? A little bit of everything. I've worked in, and run, businesses in a variety of sectors so I have a clear understanding of how to keep all the plates spinning, whether you're selling food & drink online, or publishing content in a magazine or on a website. Key skills include:

• Web strategy
• Email marketing
• Copywriting and editing
• Operations and logistics
• Finance

Director of Ecommerce

My Supper Hero
2021-09-01 — 2024-05-31

I was brought on board by this food and drink startup to turn a concept of luxury home-delivered meal kits into reality. There was a team of chefs in the kitchen responsible for the food, but I was responsible for everything else! Web design and build, operational and logistical foundations, marketing, customer service, and so on and so on...

Managing Director UK

Gorilla Sports
2012-01-01 — 2021-04-30

I launched the UK division of an international health and fitness ecommerce brand and ran it for a decade. I built the business from a standing start to 7 figures within 2 years, and steered the company through numerous significant challenges including COVID response, Brexit and recovery from cyberattack.