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Art Director/Senior Designer

Rachel Woodman Design, LLC
2023-01-23 — Present

Create visually appealing designs for clients from various industries. Specializes in branding and identity design, website design, social media graphics, digital campaigns, print collateral, and packaging design; high-quality designs are provided with solid attention to detail and a passion for creativity.

Senior Designer

Warschawski
2022-01-11 — 2023-01-14

Works closely with the internal marketing, digital & creative teams to create brand-centric designs that resonate with target audiences. Manages multiple accounts & sees projects through from concept to finish. Designs for a wide variety of applications, including traditional print, logos, websites, emails, and digital campaigns for clients in multiple industries.

Associate Director, Creative Services

University of Pennsylvania, The Wharton School
2019-02-12 — 2022-01-04

Translate business, functional and content requirements into focused, visually appealing deliverables, including mock-ups and prototypes, for both print and digital assets. Present
design concepts to internal clients in alignment with overall strategy—work with marketing and client service colleagues to execute solutions that can be translated across various media platforms. Manage a team to produce brand materials—including student workers and external designers.

Digital Designer

University of Pennsylvania, The Wharton School
2016-02-15 — 2019-02-08

Design and deliver a full range of high-impact collateral, including, but not limited to:
documents, infographics, presentations, social media graphics, brand identities, merchandise, motion graphics, web-based content and interfaces, consistent with the Wharton brand.

Designer

Tag Strategies
2012-11-19 — 2016-02-01

Design responsibilities include online and offline media/ad campaigns, email marketing campaigns, direct mail, and promotional materials for clients, including Crossroads Hospice, Aqua America, Hutchinson, Bringing Hope Home, and the Heart House. Production responsibilities include file prep, estimation, working with budget, and vendor relations.