Helped to build the community for business punks
-Create GTM strategy
- Implement and maintain the CRM
- Automate and configure Hubspot workflow automations
- Create and schedule communications campaigns
- Plan and facilitate event campaigns (regional member dinners)
- Manage membership payments
- Create data visualization charts from our benchmarked research
- Implemented a data lake for benchmark research data
- Create and design social media content for member sales
- Manage speaker fee calendar and payments

Managed the following projects in R&D and Digital:

7Charge
-Partnered with the ESG team to identify environment opportunities for electric vehicles.
-Launched the first 7 store rollouts with a plan to roll out 250 stores by the end of 2023.
-Built and launched an electric vehicle charging product.
-Managed the design, development and launch of the mobile app.

Pizza Automation
-Lead the research and product strategy for integrating automation into the Pizza strategy.
-Worked with the Pizza team within the business to collect requirements.
-Facilitated a pilot program and collected research data and ingredient taste feedback with a consumer taste panel in a test kitchen.
-Identified business opportunities for a Pizza Kiosk in-store.
-Managed the industrial design vendor to build 3 prototypes for our instore pizza robot.

IOT
-Lead the design and user experience team to build an IOT (Internet of Things) dashboard to reduce our maintenance contract by 10% (~10m in potential opportunity savings) and increase sales by 20% by preventing machine down time in store (Slurpee, Franke, Hot Foods, Vaults & Coolers)

Coffee of the Future
-Collected business requirements to design and build a coffee machine that does everything Starbucks does within 4 feet.
Identified opportunities to charge for the contents of the cup as a potential revenue stream for this machine.
-Worked with our POS team to identify a system for charging for different coffee drinks and flavors by barcode & in-app.

SAFE
-Managed a team of engineers to re-engineer the motherboards in our existing in-store safes. This is a $40m savings opportunity for 7 Eleven.
-Lead the initiative to replace the first 100 stores.

OptiPro
-Designed a customer-centric product strategy and roadmap for developing OptiPro’s IOT dashboard
-Developed a deep understanding of customer behavior and needs to ensure the delivery of a user-friendly IOT dashboard
-Analyzed market trends and customer feedback to inform pipeline decisions and develop strategies for different customer segments
-Collaborated with design and engineering teams to ensure the successful launch of each sprint (managed in Jira)
-Monitored key performance indicators to track product effectiveness and customer satisfaction
-Managed the overall product development including design, testing, release management and operations
-Facilitated customer engagement initiatives to optimize user experience and feature utilization
-Effectively managed stakeholder relationships and communication to ensure a successful product launch and market adoption

-Manage MarTech SaaS vendor relationships, renewals and vendor analysis
-Collect & document requirements from the business for marketing automation
-Project manage GTM sales and marketing automation requests for Marketing Ops/BizTech
-Manage Marketing Ops/BizTech support requests

Digital Marketing Director of Legal Services 1/18 - 4/19

Research the legal services market
Interview each user role and document feedback
Create and define the user experience for our legal services platform
Create and present prototypes to internal teams, the board members and investment groups
Create system documentation and requirements for developers
Interview/Hire/Negotiate with vendors to assist in building our legal services platform
Review analytics and present enhancements to improve the customer experience
Draft use cases and feature highlights to market the legal services offering
Educate teammates on the platform before launching each release

Brainstorm topics for digital media thought leadership, lead nurturing emails and blog posts
Coordinate and train writers on topics for content
Manage a team of writers and editors
Define and implement the lead nurturing path strategy in HubSpot
Participate in the content approval process
Create graphics for content
Coordinate campaigns with the Sales department
Automate marketing workflows for sales campaigns in HubSpot
Maintain brand guidelines
Work with Product Development on new solutions, products, and services that need to be updated and marketed
Define and implement a social media strategy
Increase SEO efforts
Coordinate and implement content and logistics for trade shows

Director of Product Development, Active Reader 1/16 - 1/18
Manage the ViaOne platform development and budget
Work with Sales and Marketing to gather research and customer feedback on the ViaOne product
Work with Sales and Marketing to define pricing for the ViaOne product
Write technical requirements, user stories, and draft wireframes for product development and custom development
Manage 40 offshore developers and vendor relationships
Travel offshore twice a year to evaluate team and train on new processes
Schedule deployments for releases to the web application and mobile application
Manage customer onboardings and implementations
Heavily involved in the sales process and implementation for large enterprise customers such as Yum Brands and Optum
Complete RFPs, SOWs and MSA request
Travel onsite to prospects and current customers for technical scoping sessions
Scope integrations for learning management systems, HR systems, and procurement systems to the ViaOne product
Manage and train the QA team on new functionality and assist in the creation of test cases
Research and design user experiences for target audiences and requirements
Design wireframes for user experiences to present to customers

Director of Business Technology 6/15 - 1/16
Defined and managed the support case system
Trained and managed the ViaOne support team
Managed the offshore developers and sprint schedule
Defined requirements for complex development request and timelines

Business Technology Specialist/Product Manager, ViaOne 6/14 - 6/15
Troubleshoot/support ERP system requests from team members
Reports bugs and issues to the development team
Validate bugs and issues are resolved and communicate to the end user
Assist with implementation tasks