I am passionate about creating brand voices and campaigns. Specifically, I write websites, social media, apps, emails, scripts, tone of voice resources, and (of course) ads for companies and nonprofit causes. I find freelance work particularly exciting for the versatility of the clients and have worked with those for whom multiple translations need be accommodated. I maintain that the most important part of my job is listening, both to the details of a particular assignment but also to how words are used by a particular person or, more often, by a disparate collection of people with sometimes overlapping (and sometimes conflicting) agendas. We all have the right to be heard, and we can always come to a singular solution that answers everyone’s needs. And in so
doing, we can create work that’s not only informative and impactful, but also memorable.

• Write arresting, effective, award-winning copy and provide creative direction for a wide variety of clients
• Develop strategy-led campaigns that cross media and regions
• Win new business pitches with memorable work that answers broad and specific
business goals
• Create new and evolved brand voices to appeal to niche and universal audiences
• Copyedit, proofread, and tailor slang, for particular regions and worldwide usage
• CLIENTS || Waze (Google Nav App), Volkswagen Electric Vehicles, Babbel (Language-Learning App), AT&T, nPhilanthropy, Autism Speaks, John Hardy , Infiniti, Cinnabon, Aspen Dental, Moet, McAlister's, Allstate, Franciscan Wine, First Republic, OkCupid, bareMinerals, Mela Weighted Blankets (now Aeyla), Walmart, Kinship, friend&folk, Florida Department of Citrus, Pincus, Styleware, Broadway, New York City Center, Scheidt & Bachmann

• Taught English and Poetry to middle grade an adult students in Nablus, Palestine
• Wrote web and printed copy for local NGOs and small businesses in a number of countries

- Led a team of senior and junior copywriters, designers, and proofreaders
- Provided creative direction and copy for ongoing clients, pitches, and branding/identity needs
- Hired and mentored interns and junior copywriters
- CLIENTS || New Business, LensCrafters, Disney, Tempur-pedic, Victoria’s Secret PINK,
Brooklinen, Pernod (Absolut, Jameson, etc.)

- Provided creative direction, concept development, and copywriting for websites, viral video scripts, social media, television, rich media, standard banners, emails, and print
- Worked to create more collaborative efficiency between the creative and dev departments
- Launched new products and apps and created new tones of voice
- CLIENTS || PUMA, BMW, Armani, DICK’S Sporting Goods, Vera Wang Lovestruck, Hennessy, Don Julio Tequila, John Frieda, Wendy’s, Robin Hood Foundation, Jergens, Bioré, Cablevision, HomeGoods, Ciba FreshLook Contacts, Diageo