For seven generations, the family of Ricardo Correia has tended 3,700 verdant hectares in Alagoas, Brazil. A former sugarcane plantation that today breeds sustainable grass-fed cattle, the Recanto Ranch is emblematic of a global conundrum: How do you satisfy a growing population's appetite for beef—without expanding your ranchland into surrounding forests? See how Corteva Agrisicence™ has helped the Correia family do more with less, and maintain their family values of preserving their precious land.

Created a breakthrough book launch for Paris Hilton’s memoir via the Statement Collection, which turned her outfits into a media placement and the tabloids obsession with her into a free marketing campaign. Recognized by earning three industry accolades: Shortlisted Cannes Lions, 2024 ADDY Awards for Best in Show, LIA Bronze.

Took over Rodeo Drive in Beverly Hills to prove Dark Horse tastes like a $20 bottle of wine at half the price via experiential stunt. Dark Horse duped 100% of tasters.

I had the pleasure of leading Barefoot Wine’s inaugural NFL campaign from inception and the development of a recurring spokes-character played by Patrick Warburton; integrated campaign included broadcast, digital, retail, paid and organic social. The campaign increased purchase intent by 20%.