As a Consultant and Designer at Charma Communications, I deliver comprehensive business consultancy services, supporting entrepreneurs from idea to launch. I specialise in the creative, luxury, and lifestyle industries and provide brand strategy, web design, content creation, and traditional and digital marketing solutions.

Key Responsibilities include managing projects within tight schedules and budgets and ensuring seamless transitions from concept to final output, including an external team of remote freelancers. I also create detailed plans and strategies to ensure designs, activations, and campaigns meet client needs and drive engagement.

I design and develop service packages, Brand Development and Strategy, Website Design and Development, and Website Care Plans to maintain performance, security, and growth. I manage projects to a tight schedule and budget, prioritising each stage of the design process and clear communication from concept and final output.

Skills utilised include Strategy, Brand Development, Graphic Design, Social Media Marketing, Website Design, Development, and Management, Email Marketing, Content Creation and Planning, Multitasking and Time Management, Customer Service, Costing, Budgeting, Invoicing, Copywriting and Proofreading, Training, and Presentation.

As Marketing Manager at Spiral Skills, I drove engagement and storytelling across a diverse network of stakeholders. My responsibilities included planning and producing content for social media and print, keeping the website updated with news and activities, and showcasing opportunities to a youth network via a mailing list and WhatsApp group.

I produced case studies and impact reports on key projects and managed recruitment campaigns for young people, professional volunteers and opportunity partners. I documented workshops and events, supported data collation to demonstrate impact and communicated updates to youth workers.

Additionally, I efficiently handled recruitment for various company roles, ensuring we attracted top talent. I oversaw the creation and maintenance of business collateral, including email signatures, business cards, slide decks and flyers. These materials reflected our brand identity and enhanced our professional presence and communication. My role ensured that all marketing materials were cohesive and aligned with our strategic goals.

As a line manager, I oversaw the role of Programmes and Youth Engagement Lead. I provided guidance and support in developing and implementing effective engagement strategies for youth programmes. I ensured they had the resources and training necessary to excel, fostered a collaborative environment, and facilitated professional growth. By coordinating closely, we successfully increased programme participation and impact, delivering high-quality resources, workshops and events that empowered young people and enhanced their skills and opportunities.