A hands-on, integrated Creative / Design Director based in London. 12+ years of experience championing brand stories across all touchpoints, currently freelancing → Previously Creative Director at Amazon PXT Tech → Previously Creative Lead of Amazon Treasure Truck. Winner of WACL Talent Award 2024. Forever a campaigner for change.Strategic, conceptual, multifaceted and story-obsessed. Finding joy at the intersection of advertising, design, arts and creative consciousness.