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Lemon Shuttle Studio
2001-03-01 — Present

Consulting Design Studio
Helping organizations deliver products and services putting the user at the heart of the experience.
Institutional and Corporate Branding Consultancy, Analog and Digital Design, Product development

Co Founder CXO /Head Design

30MHz B.V
2014-03-01 — 2021-08-31

The data platform for horticulture | Sense. Act. Impact.

CXO
Developing Data cluster
Product Development
Brand Design
Product Design

Concept Studio Experience Design Director

TOMTOM
2009-08-09 — 2011-08-09

Mobility study 2010-2925
Product development
User cases, Value Creation. MVP. Prototyping and testing
Lead team and collaborators, Mentoring

UX Design Director

TOMTOM
2024-01-01 — 2010-04-30

Branding and Product Design
Lead team and development of team members
Navcore Visual Design
Multiplatform UI / UX for PND | Mobile | Automotive | Webfleet
Responsible for vision and implementation
GUI visual elements: ICONS, MAPS, TRAFFIC, POI
Persona development, User cases+ Scenarios
Commuting Customer Journey

Senior Brand Designer

TOMTOM
2004-02-02 — 2006-12-31

Global Corporate Branding Design.
Retail, VM and POS Design
Design management

Definition of a visual style.
Develop, manage, implement and monitor Brand identity and Co-branding guidelines.
Experience design and environments: Shop in Shop concepts (Media Markt Arena / Polectro Plaza (Amsterdam), Trade show : ( Geneve Motor Show, Bologna, 3GSM, Medpi in collaboration with Wit Design.
Implementation and tailor made localized Trade Marketing campaigns. FNAC, Smart, SEAT, Lancia

Designer Corporate Identity

GRAFORM
1998-02-02 — 2000-11-30

Visual style definition and external / internal communications materials for
PDVSA rebranding process (major venezuelan oil insdustry), BVC Banco Venezolano de Credito, Fondo Comun, Brand Identity, Aro (Makro own brand),Venoco oil.Visual style definition and external / internal communications materials for PDVSA rebranding process (major venezuelan oil insdustry), BVC Banco Venezolano de Credito, Fondo Comun, Brand Identity, Aro (Makro own brand),Venoco oil.
Skills: Detailed Design · Hospitality Industry · Presentations · Presentation Skills · Luxury · Spoken English · 2D art · Easily Adaptable · Communication · From Conception to Completion

Designer Branding and Identity

LANDOR
1995-05-01 — 1998-01-28

Visual language , Concept Development, Identity Manual, Marketing Communications Implementation Visual language , Concept Development, Identity Manual, Marketing Communications Implementation
Skills: Detailed Design · Hospitality Industry · Presentations · Presentation Skills · Luxury · Spoken English · 2D art · Communication · From Conception to Completion