Turning Old Pastures New
For seven generations, the family of Ricardo Correia has tended 3,700 verdant hectares in Alagoas, Brazil. A former sugarcane plantation that today breeds sustainable grass-fed cattle, the Recanto Ranch is emblematic of a global conundrum: How do you satisfy a growing population's appetite for beef—without expanding your ranchland into surrounding forests? See how Corteva Agrisicence™ has helped the Correia family do more with less, and maintain their family values of preserving their precious land.
Earned Media: National Center for Women & Information Technology (NCWIT)
Paris Hilton’s Statement Collection
Created a breakthrough book launch for Paris Hilton’s memoir via the Statement Collection, which turned her outfits into a media placement and the tabloids obsession with her into a free marketing campaign. Recognized by earning three industry accolades: Shortlisted Cannes Lions, 2024 ADDY Awards for Best in Show, LIA Bronze.
Dark Horse Rodeo on Rodeo Drive
Took over Rodeo Drive in Beverly Hills to prove Dark Horse tastes like a $20 bottle of wine at half the price via experiential stunt. Dark Horse duped 100% of tasters.
Barefoot x NFL
I had the pleasure of leading Barefoot Wine’s inaugural NFL campaign from inception and the development of a recurring spokes-character played by Patrick Warburton; integrated campaign included broadcast, digital, retail, paid and organic social. The campaign increased purchase intent by 20%.