• Oversee all aspects of television commercial production & digital content creation including hiring & managing diverse functional experts to lead teams; communicating direction to ensure cohesive vision; compiling information from all teams to share with stakeholders.
• Evaluate locations for budget & logistics viability; oversee permitting processes to ensure compliance.
• Manage budgets ranging from $15K - $5M; delivered 95% projects under budget.
• Liaise and manage expectations between Client, Agency & Director while simultaneously collaborating with all stakeholders to execute the creative concept.
• Awards: Gold Lion for The Medicine Abuse Project PSA “Reflections”, Bronze Lion for Ignite PSA

• Led secondary audience and category research, synthesized findings into insights and a creative brief.
• Worked with creative leads to refine brief, briefed creative and account team, consulted on creative development.
• Identified proactive audience and messaging opportunities to help existing clients fulfills their brand purpose and business goals.
• CX Research & Strategy: Supported primary research, developed discussion guide, led analysis for qualitative IDI research,
analyzed survey results and developed insights.
• Supported new business RFP development and chemistry meetings with research and strategy development.
• Categories: Health and wellness, automotive, e-commerce / DTC, new business.