Content and Community Lead
Connected Women Pakistan (CWP) is the Pakistan chapter of the global organization 'Connected Women' led by Gina Romero. It has organized multiple events, workshops, training sessions and business galas for women entrepreneurs and businesswomen in Pakistan. Our work was particularly impressive during Covid when we led online marketplaces for women-led businesses and helped them manage the financial setbacks their business faced due to Covid. For CWP, I spearheaded their marketing campaigns, workshops and training sessions. I also conducted many live sessions featuring successful business women in different domains.
Digital Marketer
Business Setup Zone is a Dubai-based company that provides visa, consultancy and other services. Small Giants (the company I run with my husband) handled their social media and paid marketing campaigns. Every campaign generated 100% results with over 10,000 leads generated in two months.
Content Strategist
Brewed powerful content strategies for the company's campaigns and marketing endeavors. Also created the LinkedIn profiles of the Company's founder and his clients.