Clients: Amazon, Prime Video, TikTok, Spotify, Snapchat, Etihad, HSBC

— Responsible for the agency’s Creative Strategy department. Established its processes, best practices and team culture, while leading a remote team of 5x CSs across Europe and the Middle East.
— Provided insight-led, data-driven creative strategies and communication plans for local, regional and global brand campaigns.
— Led cross-team collaboration to deliver culture-driven storytelling, best-in-class digital content and innovative AR experiences.
— Optimised creative workflows through the integration of AI tools such as Midjourney, Runway and ChatGPT, resulting in increased efficiency and delivery.
— Strong track record in leading new business with a high success rate on pitches, securing notable clients.

Primary client: Monzo Bank

— Led the creative strategy, media planning and content production for the Monzo account, while managing cross-functional teams from sales, social, search and creative.
— Provided creative direction for copywriters and designers on asset development.
— Mentored and managed junior strategists internally.

Clients: EMEA and North America - L’Oréal Group, Mars Petcare, Procter & Gamble, Barclays, PepsiCo and Unilever.

— Produced data-driven creative strategies for global, digital-first campaigns.
— Responsible for pitching RFPs, brand presentations and client discovery workshops.
— Played pivotal role in building and nurturing strong relationships with core clients and stakeholders, to expand company influence and grow revenue.
— Agency expert in best practice for digital advertising, across all platforms.
— Liaised with media agencies and platform partners for constant alignment.

Clients: Argos, Lexus Europe, Manchester United, Virgin Money, iD Mobile

— Responsible for managing creative campaigns, with a focus on organic and paid social.
— Key stakeholder between client and internal teams, overseeing content strategy and production for copy, design and video.
— Paid media planning, community management, monthly data analysis and reporting.

Clients: Canon UK, Disney Store, Flower Council of Holland, Mizkan Group.

— Served as Account Manager in the Social Media BU of IPG UK, responsible for ongoing client relationships and content development for a diverse range of campaigns.
— Crafted social media strategies and community engagement plans.
— Successfully onboarded Sarson‘s and Haywards to social by crafting their Playbooks, which included strategy, tone of voice, social guidelines and launch content.
— Managed social events end-to-end, including Canon’s monthly influencer outreach program, ‘Instameets’, in different locations across the UK.

Clients: Coca Cola, Tesco Group, Girl Effect - Nike Foundation, Maersk.

— Focused on social media management and community management.
— Developed digital content for all Coca Cola UK social channels and managed CMS of the Coke Zone website.
— Copywriting, script writing and influencer management.
— Responsible for social listening, data analysis and reporting for all clients, using tools such as Netbase, Brandwatch, Facebook Ads Manager and Google Analytics.
— Liased with media agencies around paid strategy, distribution and performance.