Select Achievements
Developed new visual voice, art direction, and strategy on @Narsissist account, adding 1 million unique followers (59% growth in 6 months) while also creating a majority of content across all channels
Created a social playbook for Josie Maran. As well as became interim Director of Social, having to use existing non social first created company assets. Created and managed a newly formed freelance team of 3 community managers.
Grew Instagram by 179% (over 15k organically) and TikTok by 120% in 2.5 months by:
Shifting social media strategies for both channels
Creating targeted TikTok content with the Community Management team
Planned social calendars and shifted brand voice
Developed a comprehensive social focused playbook, including 30+ brand competitor analysis that, with a heavy emphasis on active brand founders:
Defined social target audience, a first for the nearly 17 year old company
Established actionable social media strategy across 6 channels, created a tone of voice and copy guide, community management guidelines, channel best practices, content pillars, execution plans for each, creative direction, and KPI’s. While identifying new channel opportunities.
As well as an internal social team structure, UGC/Creator/Superfans, and content planning guidelines
At OnePlus, acted as editor of all North American content - leading editorial planning and managing the content calendar for events
Primary liaison on all content discussions between the Global Content Team, the team in China, and local stakeholders
Created in-depth market analysts of competitors and overall marketing leaders for agency partner briefs
Consulted on camera development and future brand initiatives for OnePlus 8/OnePlus 8 Pro
Created Black Friday digital video campaign, which successfully sold out the product within one week of launching instead of the initial three-month window for sales
For Spectacles, sourced and secured 6 Mid-Tier to Macro influencers to launch a collaborative AR program with other artists. Working with photographers, directors, and 3D creatives to create original content for their channel and Spectacles. Highlighting a new approach to Spectacle usage and repositioning creative storytelling. Lead scope of work, contract negotiations, creative strategy, and production assistance for all creators.
Created 1.35MM impressions, 97K engagements, including 1.4K swipe-ups through stories.
158% follower growth for @Spectacles on Instagram
Over 558k video views
Helped develop over 40 individual character strategies for Meta’s GenAI launch for Instagram, Facebook, and WhatsApp. Focusing on crafting individual character background stories and character development from launch to multi month execution. Working with AI generated content on Meta’s new image generation program Emu, creating video concepts, and overall strategies for celebrity talent like Tom Brady, Kendall Jenner, and Snoop Dogg.

Clients: Away, OnePlus, Nars Cosmetics, WellWell, For Days, Revlon, Toyota, Erno Laszlo, Thirty Madison, Victoria’s Secret, Snap Inc, Diageo: Don Julio & Smirnoff, Anheuser-Busch, Samsung, Amazon: Podcasts, Photos, Facebook App, Ulta Beauty, Clubhouse, Prose, Google TV, Albertsons, Will.i.am, American Express, Meta GenAI, Google’s AI Bard (now Gemini), Josie Maran

Agencies: Organic/RAPP, Huge, Giant Spoon, Yard NYC, Ready Set Rocket, Matte Projects, Conill, Social Studies, McKinney,