Financial Times Ad campaign - Make Sense of it All

Financial Times Ratchet Ltd. - Senior Motion Graphics Designer
The purpose of this video is to show how every story in the news is linked to another, and how this world is more connected than ever. For this I was part of the design team. We used some graphical shots, in conjunction with a series of stock footage to represent the varieties of news subjects that FT covers, and to show how one affects the other we used a series of different kinds of wipe transitions. I also created several shots from scratch as we couldn't find something to suit our needs on the stock footage websites.

Skills

Motion Graphics Design
3D Generalist
2D Animation

Gallery