Ancestry PFX Social Campaign

Social campaign for Ancestry, generating more familiarity with the brand's redesign. For this project I was the Art Director, and sole Graphics Designer. As the client wanted to generate more brand awareness and familiarity it was imperative that I base my entire design tightly around the brand guidelines. The style I developed was simple so that it removed any noise, yet effective at sticking closely to the brand. In fact it was so successful the client later came back asking for additional regional versions! As the final product was going to be entirely graphics-based, it was imperitive that I got the storyboard fully detailed out before initiating production. Once this was signed off I took these frames into the animatic stage, and recorded a guide VO to time them out to. As the storyboard frames were made in Illustrator, it made it incredibly easy to bring the layers in to After Effects in order to animate.