Life on the Frontline

Covid-19 brought frontline workers into the public mind like never before, but these vital employees are all too often overlooked by their organisations. This campaign for Workplace tracks frontline frustrations each year. In 2022, we brought the story right back to the people that matter, using two films to spotlight personal experiences at Virgin Atlantic and Royal Ambulance. Together, they naturally encapsulate the brand proposition of making business more human. Life on the Frontline has resonated with audiences, attracting over 100,000 social impressions to grow Meta’s brand awareness, resulting in over 600 SQLS. We created 2 hero films for Virgin Atlantic and Royal Ambulance which told the story of how Workplace by Meta had connected their “deskless” employees throughout the pandemic and beyond.