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OPPO x Google - See More in a Snap

This was OPPO’s first ever UK TVC, the campaign had to show off product features and tell a story, without feeling forced, or cheesy. Only joyful. Human. The tech needed a personality and sense of place that would resonate with our youthful, energetic, tech-savvy and culture-conscious audience. Meet Sasha and Remi. The millennial pair live and laugh together, using their OPPO Find N2 Flip hardware - and Google software - to complement their lifestyle. In five live-action spots, we see the duo's fun and carefree everyday interactions, effortlessly enhanced by the phone. Best performing campaign of 2022 & 2023* A significant negative lift of Apple devices.* Purchase intent: 5.2-9.9% (vs 3.5%)* *Google customer research March-April 2023

Skills

Art Direction
Conceptual Ideation