BabySam – Love Knows No Gender

In Denmark, a law used to state that a man and a woman—or two women—could be co-parents. But the same law didn’t apply to two men. In other words: gay fathers were discriminated against by the legal system—which bore significant repercussions for them as well as their children. Being a brand that supports all family constellations, we launched a simple OOH-campaign for BabySam to take a stand for equality and all fathers out there.