Communication campaign for a seminar

Communication campaign for a cycle of conferences about agriculture. Language pair: English to French. Size: ca. 4 000 words. Exciting aspects: I had to make the communication both attractive and professional. Making the calls-to-action acceptable for a French audience was an interesting challenge, as the original CTAs were both too authoritarian and too long. Also, I didn't write the same way in social media posts and in e-mailing campaigns. On the more technical aspect, I had to check some of the specialised terminology. It also proved useful to research the various organisations mentioned, as some have a different name in French. Finally, the almost 3-month gap between both batches meant that I had to refer to my previous work to ensure consistency.