Waze

The short version is that I have written lots of copy for Waze. I wrote their new website, from the homepage for the masses to the nitty-gritty features for a niche audience of city officials. I also wrote banners that chiseled away at my long-held belief that banners were almost never fun. And then, I wrote COVID updates, video scripts, brand guidelines, and lots of sentences about what “Waze knows” (a lot, as it happens). You get it.