Danone: Phosphatine Cereal

Iron deficiency is a crisis in Africa and the developing world, impacting children’s brain and physical development. We created a manifesto brand campaign to drive change with Phosphatine, an iron-fortified cereal designed to be every mum's top choice for her child's future success. Our pitch-winning campaign acknowledges the hard work of mothers, especially in Africa, and their diverse cultures. It celebrates their dedication and commitment to their children's future. The campaign launched with billboards across French-speaking Africa: Cameroon, Ivory Coast, Gabon, and Mauritius. https://creativeondemand.co.za/phosphatine