Pernod Ricard: Phakamisa iSpirit

In mid-2021, we pitched for and won Pernod Ricard’s South African Christmas campaign, which included the social responsibility project “Gifts that Give Back.” Under the banner “Phakamisa iSpirit,” meaning “Lift your spirits,” this campaign focused on uplifting the local economy by assisting local artisans in growing their businesses and creating employment opportunities. 2021 was a challenging year globally. For the TV launch of the campaign, while we were all eager to lift our spirits and celebrate the festive season, we felt it was also important to give a toast to what has passed. TVC: https://creativeondemand.co.za/pernod-ricard