Waze Invaders
Road Safety Campaign, Belgium.
Here are 3 disturbing facts, in Belgium, about children and road accidents:
1. Every day 12 children have an accident on their way to school.
2. When luminosity drops, accidents increase by 89%
3. The first day after holidays, accidents increase by 62%
Here’s what we did: on the user-based app Waze, drivers can announce police sightings. Inciting other drivers to watch out for the police, and slow down.
On November 7, and again on January 9, between 7.45 and 8.20 am - right into ’school rush hour’ - suddenly, 6411 police sightings appeared. All at once. One in every school street of Belgium.
To get there we had to bypass the Waze data protocol by creating a little army of virtual bot-drivers. Each of them placing a police sighting, in a Belgian school street. All at the same time.
Results:
No incidents were registered on November 7 or January 9.
Skills
Audio Production
Audio Editing
Voiceover
Voice Acting
Audio Engineering