Alcon Contact lenses - promo video

I was asked to come up with a style, illustrate, design and animate a brief video to introduce the latest contact lenses product from Alcon. These new contact lenses use an innovative hydrogel technology and on top the customer gets access to an industry first feature: an Augumented Reality app to keep millennials audiences engaged at all times. I designed, rigged characters and animated them in various scenarios in order to illustrate the product's features. Utilising organic shapes liquid transitions as well as clear typography helped bring it all to life. My role: concept, design & illustration, animation Creative Direction: Joe Golden Client: Alcon Produced for Eyekandy