Adidas Ultraboost 22

https://www.alicerotelli.com/ultraboost-22 This entire project, from its very early stages up until it's launch, passing through concepting days, shootings and sleepless nights, was the result of the labor of my copy partner Brigitta Szasfzai and I while on a gig at TBWA Amsterdam. We were given this project when it was only a pitch, with the aim of advertising the new Ultraboost 22 - one of the first running shoes designed with the female foot in mind. From the start, we know we wanted the amazing women who designed this to be part of the show. With an incredibly female forward team, that includes 2 CDs, an amazing brand team and some kick-ass producers, we were able to bring this campaign to life.