Always Been Always Original

https://www.alicerotelli.com/always-been-always-original Adidas Originals campaign for the launch of a capsule collection entirely designed by women and non binary folks. We pitched this campaign with my copywriter and worked for almost a year on it till it was launched. The whole campaign revolves around getting rid of the condescending tone brands have towards women empowerment - as if women needed permission from them to finally be relevant and properly represented. As the campaign line claims, women have been here, fighting for their spot, doing the work, from way before they got any recognition.