ITA Airways - Security Video

ITA Airways is the Italian airline company and gave us the opportunity to shoot an entire short film: the new safety video. Since we are talking about precise and technical rules it is important to keep the rhythm, be funny and witty for almost 6 minutes. With a big work with the director and whole the creative team involved, we studied every single scene, bonding even more the important link in-between sport world and ITA Airways thanks to 19 Italian Olympic athletes involved in the project. The video has been deployed on the long range fleet aircraft and of course on social media within tailored made cuts and behind the scene.