iliad - Why talk no sense?

AGENCY: TBWA\ A TV and Social campaign 5 15-second subjects telling product features of iliad. Through different worlds, absurd and spectacular, and a rapid visual escalation, we created implausible stories, denied by a lapidary “NO” which brings us back to reality. Cell animation, stop-motion, stained-glass windows, minimal 3D and pixel art are just some of the techniques that, through an ironic and irreverent tone, remind us that with such extraordinary numbers, such as 99% coverage in 4G, there is no need to tell stories: the truth is enough. It was a real huge fun to work on this project thanks to such different techniques and to the team it was a never ending stimulating brainstorming. This work won the bronze in Crafting category at Art Directors Club Italy.