Jade Bird - Burn the Hard Drive

As the Motion Lead for Jade Bird's "Burn the Hard Drive" campaign, I developed the creative motion concept and visual direction for the entire campaign. Central to this was crafting a dynamic visual identity that aligned with the song’s rebellious energy and Jade Bird’s artistic vision. For the "Burn the Hard Drive" music video, I played a dual role. In addition to conceptualizing several key ideas for the video’s direction, I also took on the editing responsibilities, ensuring that the visuals flowed seamlessly with the rhythm and mood of the track. My work combined a blend of abstract elements and storytelling to capture the essence of the song, creating a compelling and visually engaging narrative. This project involved close collaboration with the creative team, with a focus on producing a unified motion design that enhanced both the campaign and music video, delivering an impactful experience for Jade Bird’s audience.